Product marketing and fractional CMO services for high-growth SMB SaaS companies

 

Helping software-as-a-service (SaaS) companies get to the decisive moment - when a customer chooses them over everyone else.

 

Decisive Moment Marketing consults with software-as-a-service (SaaS) companies serving small- and medium-sized businesses (SMBs).

The needs of SMBs are distinct from enterprise clients or consumers, so it is crucial to understand how these needs shape product definition and go-to-market tactics. With so many companies offering SMB solutions, the ones that understand customer needs and apply them the best are the ones that stand out and win most often. Decisive Moment Marketing helps companies get there.

Summary of services

 
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Fractional CMO services

Hiring a permanent marketing leader too soon can have serious consequences - if the hire is not right, it can undermine team culture and growth trajectory. To mitigate risk, companies can hire an interim executive to develop a near-term marketing strategy that builds towards longer-term success. That can involve mapping out ideal team structure and sequencing of hiring to support company goals, including vetting permanent marketing leadership.

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Product marketing and brand strategy

Projects to drive product marketing and brand fundamentals, such as:

  • Target customer definition

  • Competitive analysis

  • Messaging/positioning

  • Pricing and packaging

  • Sales enablement

  • Onboarding and product education

  • International expansion

  • Go-to-market strategy

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Other marketing strategy

Advisory services in specific parts of the marketing mix, such as:

  • Content strategy

  • Partner/channel marketing

  • Engagement/customer marketing

  • Social media

About Decisive Moment Marketing

 

Decisive Moment Marketing is led by Leo Castro. He has a deep passion for understanding the needs of SMBs and enjoys applying those insights with high-growth companies that can offer solutions at scale. Leo has substantial hands-on experience in B2B SaaS marketing, managing teams at e-commerce and payments leaders such as PayPal, BigCommerce, and Clover (a division of Fiserv). He has strong strategic foundations to help clients identify and critically evaluate next-stage growth opportunities, while his deep operating experience ensures recommendations are not ivory-tower ideas, instead offering practical differentiation and growth. Decisive Moment Marketing applies a collaborative mindset to deliver plans that are relevant, actionable, and specific.

 
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Why choose Decisive Moment Marketing?

 

Decisive Moment Marketing provides actionable guidance to win in the market, with insights driven by decades of operating experience and honed by world-class strategic fundamentals, delivered with a collaborative style.

 
 

Operating experience

 

Product marketing expertise

  • Launched dozens of SaaS products for SMBs in SaaS, payments, e-commerce

  • Established repeatable, “process-light” launch frameworks to ensure product success

  • Deep experience in pricing and packaging strategy and execution

  • Successful leader of rebranding and repositioning initiatives

  • Skilled at managing quantitative and qualitative market research to gain market insights

  • International market entry and team leadership experience

Chief Marketing Officer experience

  • Marketing strategy and marketing operations

  • Product marketing

  • Partner marketing

  • Engagement marketing

  • Content marketing

  • PR/comms

  • Demand generation


Strategic insight

 
  • Former strategic management consultant

  • Top-tier MBA

  • Corporate strategy experience


Collaborative workstyle

 
  • Successfully navigated cross-functional teams (e.g., product, sales, support) at companies large and small

  • Alum of organizations renowned for collaboration (A. T. Kearney, Kellogg School of Management)