Product marketing and fractional CMO services for high-growth SMB SaaS companies
Helping software-as-a-service (SaaS) companies get to the decisive moment - when a customer chooses them over everyone else.
Decisive Moment Marketing consults with software-as-a-service (SaaS) companies serving small- and medium-sized businesses (SMBs).
The needs of SMBs are distinct from enterprise clients or consumers, so it is crucial to understand how these needs shape product definition and go-to-market tactics. With so many companies offering SMB solutions, the ones that understand customer needs and apply them the best are the ones that stand out and win most often. Decisive Moment Marketing helps companies get there.
Summary of services
Fractional CMO services
Hiring a permanent marketing leader too soon can have serious consequences - if the hire is not right, it can undermine team culture and growth trajectory. To mitigate risk, companies can hire an interim executive to develop a near-term marketing strategy that builds towards longer-term success. That can involve mapping out ideal team structure and sequencing of hiring to support company goals, including vetting permanent marketing leadership.
Product marketing and brand strategy
Projects to drive product marketing and brand fundamentals, such as:
Target customer definition
Competitive analysis
Messaging/positioning
Pricing and packaging
Sales enablement
Onboarding and product education
International expansion
Go-to-market strategy
Other marketing strategy
Advisory services in specific parts of the marketing mix, such as:
Content strategy
Partner/channel marketing
Engagement/customer marketing
Social media
About Decisive Moment Marketing
Decisive Moment Marketing is led by Leo Castro. He has a deep passion for understanding the needs of SMBs and enjoys applying those insights with high-growth companies that can offer solutions at scale. Leo has substantial hands-on experience in B2B SaaS marketing, managing teams at e-commerce and payments leaders such as PayPal, BigCommerce, and Clover (a division of Fiserv). He has strong strategic foundations to help clients identify and critically evaluate next-stage growth opportunities, while his deep operating experience ensures recommendations are not ivory-tower ideas, instead offering practical differentiation and growth. Decisive Moment Marketing applies a collaborative mindset to deliver plans that are relevant, actionable, and specific.
Why choose Decisive Moment Marketing?
Decisive Moment Marketing provides actionable guidance to win in the market, with insights driven by decades of operating experience and honed by world-class strategic fundamentals, delivered with a collaborative style.
Operating experience
Product marketing expertise
Launched dozens of SaaS products for SMBs in SaaS, payments, e-commerce
Established repeatable, “process-light” launch frameworks to ensure product success
Deep experience in pricing and packaging strategy and execution
Successful leader of rebranding and repositioning initiatives
Skilled at managing quantitative and qualitative market research to gain market insights
International market entry and team leadership experience
Chief Marketing Officer experience
Marketing strategy and marketing operations
Product marketing
Partner marketing
Engagement marketing
Content marketing
PR/comms
Demand generation
Strategic insight
Former strategic management consultant
Top-tier MBA
Corporate strategy experience
Collaborative workstyle
Successfully navigated cross-functional teams (e.g., product, sales, support) at companies large and small
Alum of organizations renowned for collaboration (A. T. Kearney, Kellogg School of Management)